Apple customers are the most brand loyal
As reported by Reuters, a market research firm GfK has announced that Apple iPhone has the most loyal customers among all other mobile brands.
According to the research done by GfK, it was found that 84 percent of iPhone users replace it with a new model of iPhone as compared to the Android where only 60 percent of the users tend to stick to Google OS. At the same time only 48 percent of Black Berry users were found to be loyal with their brand while replacing their phones.
GfK analyst Ryan Garner further added that 63 percent of the mobile users in Germany, Italy, Japan, Brazil, China, France, Spain, UK and US stick to their previous mobile brand. This persistent customer behavior shows that it is very unlikely to witness some significant changes in market within a couple of years. Although Apple has got more brand loyal customers but still Garner believes that rapid growth in Android and the arrival of Windows Phone can bring a symbolic change in purchase pattern of the customers.
If we analyze the market in Pakistan, a lot of people use iPhone without even knowing its complete features which is due to Apple products being considered a ‘status symbol’. But as smartphone users in our country are getting more and more aware of the features and specs of devices, they are turning towards Android and Windows Phone devices.
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