Gatorade drops Tiger Woods sponsorship

Soft drink brand Gatorade says it is to drop a Tiger Woods-endorsed product but said it was not related to revelations about the golfer’s private life.

PepsiCo-owned Gatorade said the decision to axe the Tiger Focus drink was made a few months ago.

Since the 14-times major winner crashed his car on 27 November, many women have claimed to have had affairs with Woods.

There are also reports that adverts featuring Woods have vanished from US prime-time broadcast and cable TV.

According to data from US media research firm Nielsen, the last prime-time advert featuring the 33-year-old golfer was a 30-second Gillette item on 29 November.

That commercial was broadcast eight times during November, Nielsen spokesman Aaron Lewis said.

Woods’ other sponsors include consultancy firm Accenture. He is reported to be the first sports star to be worth more than $1bn.

Nike has been Woods’ biggest sponsor since the start of his career, signing its first contract with him as long ago as 1996.

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Posted by Bilal Sulehri on Dec 11 2009. Filed under Football. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry